InterActualizer Blog
Learn more about us, our approach and about professional coaching in general.
Why I’m walking away from the ICF after a decade of program accreditation
CoachingBy Rod Francis In June 2026 my business partner Sherry and I announced we were discontinuing accrediting the Emergent Coach training with the ICF (International Coaching Federation). Not at all because of any issues between us. We both l...
The Forest as Coach: Nature-Based Coaching and the Ancient Art of Transformation
Coaching, Embodiment, Psychology“Wildness is a form of sophistication, because it carries within it true knowledge of our place in the world.” —Martin Shaw There is a particular kind of knowing that doesn’t arrive through analysis. It arrives when you stop. W...
Why Neuroscience Doesn’t Have All the Answers for Coaching (And Neither Does Psychology)
Coaching, Papers/Research, PsychologyI caught a fascinating exchange online the other day. A research psychologist I’m connected with had published a fairly pointed critique of neuroscience, arguing that while it’s become quite a dominant framework for explaining human be...
Embodiment in Coaching: What 4E Cognitive Science Reveals About How Change Really Happens
Coaching, Embodiment, Papers/ResearchEmbodiment in Coaching: What 4E Cognitive Science Reveals About How Change Really Happens Rod Francis | InterActualizer My personal interest in embodiment certainly didn’t begin with the theory. It began with the body itself—my own—i...
The Power of Ritual in Deepening Human Connection
Coaching, Embodiment, Executive Coaching, Life Coaching, PsychologyMany of the ancient cultures practiced careful rituals of approach. An encounter of depth and spirit was preceded by careful preparation. When we approach with reverence, great things decide to approach us.” —John O’Donohue In a wo...
Focusing-Oriented Coaching: Coaching’s Untapped Secret
Coaching, Embodiment, Psychology“A felt sense is the body’s physical sense of a problem, or of some concern or situation. It is a physical sense of meaning.” —Eugene Gendlin Most coaching industry frameworks are based on the principle that change and insight are the ...
Embodiment Made Simple: Practical Tools For Embodiment
Coaching, Embodiment, PsychologyWhat is embodiment as a coach let alone embodiment made simple? “Freedom does not mean escape from the world; it means transformation of our whole way of being, our mode of embodiment, within the lived worlditself” —Varela, Rosch & Th...
The Transformative Power of Coach Training
Coaching, Executive Coaching, Leadership, Life Coaching“As coaches, we help people figure out what they really want. We do it by asking powerful questions, holding space and reminding our clients of their brilliance. We hold faith for them when they can’t hold it for themselves. And that m...
The Power of Intuition in Coaching
Coaching, Embodiment, Psychology“There is no logical way to the discovery of these elemental laws. There is only the way of intuition, which is helped by a feeling for the order lying behind the appearance. “ —Albert Einstein, Where is Science Going, Introduction (...